Tailored Learning:
Marketing – Entry Level
Where and when
- Dates: 15 January - 26 March 2025
- Time: Wednesdays, 12pm - 2pm
- Location: Ruskin College
About the course
Short courses may be free of charge. Please consult our tuition fee policy for further information.
This course introduces participants to the fundamentals of marketing, including key concepts such as the 4 Ps (Product, Price, Place, Promotion), audience targeting, and branding. Ideal for individuals with little to no marketing background, it focuses on practical, easy-to-understand approaches to marketing.
You must be 19 years of age or older to attend this course.
Topics covered
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Topics covered
- Week 1 - Introduction to Marketing: Understanding the role and importance of marketing in business.
- Week 2 - Marketing Terminology: Key terms like target market, segmentation, and branding explained.
- Week 3 - The 4 Ps of Marketing: Basics of product, price, place, and promotion strategies.
- Week 4 - Audience Targeting: Identifying and understanding target audiences.
- Week 5 - Introduction to Digital Marketing: Overview of social media, email, and content marketing.
- Week 6 - Branding Basics: What makes a strong brand and how to develop one.
- Week 7 - Market Research Essentials: Gathering and analysing simple market data.
- Week 8 - Advertising Fundamentals: Crafting basic advertising messages and campaigns.
- Week 9 - Introduction to Marketing Metrics: Measuring marketing success with simple metrics.
- Week 10 - Preparing for Level 1 Marketing: Reviewing key concepts and introducing advanced marketing topics.
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Skills acquired
By the end of the course, learners will:
- Understand the basics of marketing and the 4 Ps.
- Identify and target different audiences.
- Create simple branding and advertising concepts.
- Utilise basic digital marketing tools.
- Conduct simple market research and analyse data.
Contact us
Please email tailored.learning@ruskin.ac.uk for further information.
